Behind The Scenes with Eleanor Langston of Paintbox Manicures

Located in SoHo New York, the critically acclaimed nail studio Paintbox has caught the attention of many notable stars and bloggers. After a decade in the fashion and beauty industry as an editor, founder Eleanor Langston ventured out and created her own business. Paintbox has been featured in top tier magazines gaining the likes of Cosmopolitan, Elle and Harpers Bazaar. With over 50k in Instagram followers Paint-box continues to grow their fan base and clientele with high quality content. From it girls like Dakota Fanning to Style Bubbles own Susanne Lau, their modern yet sophisticated aesthetic appeals to just about anyone. With over 20 nail art designs inspired by runway trends Paintbox has opened the door of creativity and making there mark in the beauty industry. We caught up with Susanne to learn more about the blossoming brand below:

After years in the beauty and fashion industry what inspired you to venture out and start your own business?

After more than a decade in beauty and editorial, I was inspired to venture out and start my own business because I’m passionate about helping women navigate nail trends. My job as an editor was to take runway and celebrity trends in hair, makeup, hair, skin, nails, and fragrance and make them approachable and easy to follow for my readers. We’re doing the same thing at Paintbox–making nail art fashion-forward but not intimidating through our look-book and lack of polish wall.

Since starting Paintbox, the brand’s social media accounts have grown rapidly, and you just recently hit over 50k on your Instagram– how do you best interact with your clients/ future clients?

We’re very proud of our consistent, modern, and sophisticated aesthetic that we weave through our website and all social media. Paintbox’s imagery has many sides to the brand–glam, modern/graphic, feminine, and classic, and we try to appeal to all sides of our incredibly stylish and savvy clients. They’re inspiring us constantly–whether it’s with interesting color combinations or head-turning accessories and rings. We take pride in our top-notch photography.

What separates Paintbox from other competitors?

At Paintbox, we have a curated menu of about 20 nail designs that mirror the fashion seasons–Fall/Winter + Spring/Summer. We also have interesting capsule collections for holiday, summer, and resort (for the first time this year!). Our pricing is very easy to follow (all nail art designs are the same), and we specialize in manicures only. We have a curated selection of vetted polishes (no polish wall here!), and our artists are trustworthy tastemakers in the industry, helping guide you through the process and leave with a look you love. We also have a major celebrity and social media following from clients like Hailee Steinfield, Dakota Fanning, Emma Roberts, Susie Lau (Style Bubble), Emily Weiss (ITG), Eva Chen, and Blair Eadie (Atlantic Pacific)–to name a few.

What has been your biggest challenges and accomplishments since starting your own company?

Our biggest challenge is shooting our level of imagery at an ambitious fast pace with a lean team. We’re all hands on deck, and we shoot incredible amounts of content in a short time frame with a tight budget. Our biggest accomplishments are working with incredible brands like Nike, Glossier, Aether, Lyst, Maiyet, etc on important collaborations and growing a team of top-notch manicurists that inspire me daily. Also, positive client feedback is always so rewarding and flattering!

What are some of your favorite nail designs thus far?

My top three of all time would be: In Great Shape (graphic shapes with negative space), Shade Shifter (classic red ombre), and Heat Index (oil slick foil atop a neutral color).

How would you describe Paintbox in three words to someone who wasn’t familiar with your brand?

Modern, curated, high-design.

Do you plan on expanding in the near future?

We want to be very strategic about our growth and aim to place as few and as meaningful of bets as possible.

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