When shopping for a new swimsuit to add to your beachwear collection, it’s challenging to find brands which use fabrics that are both flattering and environmentally conscious. As the design industry evolves, emerging creators are becoming aware of the benefit of using sustainable resources and fair manufacturing processes to craft high-end swimwear.
From HAI SWIM’s versatile suits for swim-to-streetwear, to Mara Hoffman’s beautiful designs, tailored with organic materials, we have rounded up five socially conscious brands that you’re sure to find the perfect suit from for the upcoming season.
What we love: Ines Bikini Top
Why we love it: When Beth Richards kickstarted her brand in 2011, she had no idea how her perceptions of body image and beauty would change. As a designer, it was Richards’ responsibility to curate her vision to celebrate the feminine figure and not objectify it. Her bikinis and one piece swimsuits are styled to make each woman feel confident and empowered in their own skin. Using high-quality Italian stretch fabrics, each suit is able to protect the skin from harmful UV rays with 50+ UVB protection. Even more, Beth Richards produces all their suits in Canada and is committed to reducing their carbon footprint by producing as little waste as possible.
What we love: Onyx High Waist Top & Bottom
Why we love it: Vitamin A’s swimwear is all about the West Coast, laid-back vibe. Founded and created by California native Amahlia Stevens, Vitamin A focuses on recreating the retro, ‘70s feminine muse in their flattering designs. When Stevens first learned that there was no market for swimwear made with recycled materials, she was inspired to create her own sustainable fabric. For the next three years, she worked with artisans in Italy, Canada and California to ultimately create her EcoLux fabric: a blend of recycled nylon that when transformed into swimwear feels like a second skin. Along with her push towards sustainability, a portion of Vitamin A’s proceeds goes directly back to environmental organizations that protect Earth’s oceans–a full circle of environmental consciousness.
What we love: Isolde One Piece
Why we love it: In 2015, the Mara Hoffman team realized the negative impact the fashion and design industry has on society. Ready to adjust and spark a change, the brand shifted their manufacturing process to become socially conscious. Each of Mara Hoffman’s suits is produced with organic and recycled materials, but the brand’s most positive impact is its commitment to ensuring a fair manufacturing process. Partnering with local artisans, many Mara Hoffman swimsuits are crafted by women and small producers in developing countries with limited access to globalized markets. The brand even collaborates with foundations like: Sustainable Apparel Coalition (SAC), Global Fashion Agenda (GFA) and Fashion Positive to empower brands to challenge traditional manufacturing process and adopt socially responsible methods of creating fashion.
What we love: Simone High Waist Two Piece
Why we love it: Not only are Gala Maar’s designs geared towards reducing our carbon footprint, but everything from their packaging supplies, to hand tags are made from recycled and regenerated materials. Their claim-to-fame is their fabric: sustainable nylon made from discarded fishing nets (which account for about 10 percent of ocean pollution). Not only will you feel amazing wearing their durable and luxurious swim sets, but you are contributing to the movement of saving Earth’s oceans. Conscious consumerism is increasingly impacting the design and textile industry, and Gala Maar is definitely riding along that wave.
What we love: SS18 Collection “The Painter”
Why we love it: Designer, Marcelle Barbosa, envisioned her first collection of HAI to encompass minimalistic details with the versatility of streetwear. Shaking up the swimwear industry, Marcelle’s genius designs are ideal for transitioning your beach bikini-by-day, to a chic crop top, by night. From bikinis to one-pieces, her attention to detail and frame makes each piece fall flatteringly on every figure. Part of her collection is hand-painted by artist Serafina Orlovas, combining Marcelle’s love for art and minimalist design. The best part is that all HAI bikinis are made in Bali with eco-friendly Italian fabric, and support local creatives and artisans.