Driven to provide the modern day woman with clothing that suits the needs of her busy schedule, hybrid fashion label ADAY was created by co-founders Nina Faulhaber and Meg He. One part fashion, one part function, this brand joins the new wave of clothing lines surfacing which blur the lines between active wear and street wear in a good way. Nina and Meg came together with mutual frustrations at the lack of available options in street wear that could carry them through the weekly occurrence of hopping from gym to office, to meeting, and then cocktail hour without the need to change. Each piece is crafted from uniquely composed, high-performance fabrics that are both technical and comfortable but do not look like activewear. We caught up with Nina and Meg to learn more about its origins, and what the label shares in common with Olympic gold medalist, Michael Phelps.
What or who initially sparked your interest in design?
Nina Faulhaber: We were keen to create beautifully crafted, technical wardrobe staples we could rely on: season on season, year on year. By looking at our favorite staple garments and asking ourselves, what is it we love about this piece and how can we make it better? From there, we started designing for ADAY a uniform for life.
“We are hugely inspired by travel. Our team grew up all over the world (China, Germany, Hong Kong, Switzerland, US and England – to name a few) and although our offices are based in London and New York, we feel at home in so many places. Travels to Japan, Scandinavia and South Africa have inspired many of the cuts and movements of our pieces.”
Versatility and comfortability is what ADAY prides themselves on. What inspires your creative process?
Nina Faulhaber: Our philosophy is centred around striking the balance between function, aesthetics and comfort. We want to create beautiful wardrobe staples which will take you through the seasons. Thinking about our favorite pieces in our “normal wardrobe” and re-imagining them through a performance lens, along with fabrics such as silk and cashmere.
We are hugely inspired by travel. Our team grew up all over the world (China, Germany, Hong Kong, Switzerland, US and England – to name a few) and although our offices are based in London and New York, we feel at home in so many places. Travels to Japan, Scandinavia and South Africa have inspired many of the cuts and movements of our pieces – check out the neckline of the Like A Boss Sweatshirt?!
What was the ADAY’s first clothing design?
Nina Faulhaber: The first piece we designed was our Throw & Roll Leggings, they have gone on to sell out overnight twice. We wanted to create a legging with the technical ability to perform in any situation, the aesthetic to become an everyday wardrobe staple, and the comfort to live in. Produced in the same factory as Michael Phelps’ Olympic swimsuit, using the same production techniques with our signature compression fabric, they are the only leggings (we hope) you’ll ever need.
What should consumers look for when purchasing ADAY clothing?
Meg He: We believe our pieces provide top notch versatility and longevity, they are staple garments which will take you from season to season – year on year. Along with our design, we are loved for our signature fabrics and production techniques. We use bonded seams to ensure the seams of our clothing three times more durable than your regular sewn seam, and sits smoothly against the skin to give a sleek silhouette. After travelling around the world to source the best fabrics and factories, we know each of our supplies personally and run wear testing to ensure we are bringing the very best product to the market.
How do you balance creativity with business?
Nina Faulhaber: Striking the balance is not easy – however it is at the core of ADAY. We try to solve it head on by dedicating time each day for creative tasks, as well as time for more business and goal-orientated tasks. Everyone in our team carries both creative and business responsibilities, a great way we find to strike the balance is to engage with our community. We organise events in our studio in SoHo (161 Lafayette Street, come by!) and in collaboration with other spaces we love. Our most recent was with Mr & Mrs Smith Hotels down at the Hotel Americano, where we had a pop up and treated the hotel guests to #dreamsondemand! From an in room Tabata sessions, trying on ADAY to Ice Cream and Cookies, the guests were truly spoilt.
What advice would you give to aspiring designers?
Meg He: Harness your vision and purpose and be optimistic. We are so lucky to have a great team of creative women, who are passionate about the brand and creating the future of clothing together. Surrounding yourself with creative positive people and empowering them to be their best self is the most powerful thing you can do.
Where do you see ADAY in 5 years?
Nina Faulhaber: We’d love to have an always increasing customer base, and sustain a strong relationship with our customers. To continue to be recognised as an innovative brand, creating garments that are known for their versatility and longevity. Perhaps bricks and mortar…
To learn more about ADAY or to shop now visit thisisaday.com.