Bagru

Be transported to Bagru — a small Indian town located thirty kilometers outside of Jaipur – the capital of Rajasthan where artisans have been hand-block printing for over 350 years. Discover how while many Rajasthani villages have turned to screen-printing as an alternative to block printing, Bagru has remained loyal to its history, culture, and craftsmanship. Learn about each segment of the supply chain and process of printing. The outcome is not simply a scarf, napkin, bed sheet or blanket, but instead – a work of art. This 350-year-old tradition has seen little variation since its inception.


A Film by Electrify Studios
Directed by Spencer Byam-Taylor
Produced by Amanda Ho
Photography by Lucy Laucht

Watch on Vimeo here.