Discover Your Natural Beauty with Cedella Marley

Cedella Marley, the first-born daughter of singers Bob and Rita Marley, created cannabis lifestyle and beauty brand, Marley Natural, as a way of sharing the holistic remedies of her upbringing. Made with Jamaican-sourced botanicals and cannabis oil, Marley Natural is a one-of-a-kind brand with a positive approach to beauty. Cedella herself is involved in many

Groove to the Jamaican Beat

Discover Jamaica, the sun soaked Caribbean country that boasts its own soundtrack. Explore beyond the beaches and experience the real Jamaica from Rastafarian farmers to a quiet fishermen's beach. In Electrify's latest travel editorial, Los Angeles-based photographer, Andrew Kuydendall takes Emanuela de Paula to unwind at Jamaica Inn, an intimate boutique property nestled on the beachfront in

‘Peace Is The Bomb’ with ARTICLE22

When Elizabeth Suda traveled to Laos some eight years ago, she was unaware of the magnitude her travels would have -- she soon learned about a Secret War otherwise known as the The Laotian Civil War (1953–1975) and left with the budding idea of starting a sustainable fashion company. Elizabeth went on a journey of discovery, and returned

5 Skincare Hacks for Tropical Weather

On Electrify Mag's recent shoot in the Dominican Republic at Sea Horse Ranch, I was inspired by the nature and lush landscape of the Caribbean in keeping the look of our talent -- Jocelyn Chew (ONE.1), Farah Holt (Marilyn), and Daiane Sodré (ONE) -- as natural and fresh as the surroundings. Whether floating down a jungle river, adventuring the

‘The End’ ft. Asya Rosh by Andrew Kuykendall

As the sun sets on "The End" this summer, bi-coastal photographer Andrew Kuydendall (The Brooks Agency) and Russian beauty, Asya Rosh (Supreme Management) take us a spirited adventure to Montauk in our latest editorial. Photographed on location at Gurney's Montauk Resort & Seawater Spa, bask in the feeling of eternal sunshine alongside the refreshing waters of the Atlantic Ocean.     CREDITS

WHIT’s New York City Romance Is Runway-Ready

Sunny, colorful places with bountiful flora and fauna. The sun-worshipping allure of the West Coast and the storied tapestries of the South. Faraway and exotic lands such as the African Savannah. These have long inspired Whitney Pozgay, the designer, creative and entrepreneur behind fashion brand WHIT, but her romance with New York City is inextricable.

Sharleen Ernster on The Birth of Hot-As-Hell

Are you ready to be Hot-As-Hell? The body positive California-based lingerie brand is one to watch in 2016. Founded in 2014 by Sharleen Ernster, the brand prides itself on quality products made using conscientious processes. From lace bras to cheetah print body suits, trend setting and versatility is what continuously inspires Ernster to create new designs. Hot-As-Hell has been seen

Editorial: “Homeland” by Heather Hixon

Sublime beauty Kate Parfet brings this editorial to life, shot by Los Angeles-based photographer Heather Hixon in Vasquez Rocks Natural Area Park. Standing on land once home to the Tatavium American Indians, there is rich history contained in the rocks and dry grass she stands on. Credits Photographer: Heather Hixon Stylist: Heather Rest HMU: Stephanie Smith Model: Kate

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