Remember the kid who sat in math class writing prose instead of equations? That was me. Fast forward two decades and here I sit, still obsessing over wordplay, syllables and comma usage. Through my writing, I give everyday objects, everyday experiences, everyday people a story all their own. I take the spark of an idea and I flesh it out through research, brainstorming and collaboration. I partner with designers, editors, developers and the big bosses to create strong, memorable, world-class brands.